Article Review The Magic of the Placebo by David Bjerklie

Imagine going to the doctor and being given medication to heal your pain. Now how would you feel if after taking the medication and feeling better you came to find out you were given a placebo? This may sound upsetting to some, however, â€Å" a recent survey of U.S. internists and rheumatologists found that some 50% regular prescribe placebos.† A placebo is defined as a false treatment without any significant chemical properties or active ingredient. The use of placebos as a primary form of treatment with any pathology is not happening anytime soon, but their positive impact and usefulness in the medical field is becoming hard to deny. In the article, â€Å"The Magic of the Placebo†, author David Bjerklie attempts to explain the growing change in†¦show more content†¦The author continues to demonstrate how the placebo effect works by comparing it to the famous biological study by Ivan Pavlov. In Pavlov’s experiment, dogs are conditioned to respond to a specific stimulus and eventually begin to respond to the same stimulus in the same way all the time. Bjerklie explains that, â€Å"as far as the placebo effect is concerned, we may as well be those impressionable canines.† What Bjerklie means is that the human mind has the ability to be conditioned to expect certain outcomes. The placebo effect builds on the human minds ability to be conditioned and an individual’s faith in the healthcare providers it choses to visit. Overtime the human mind has come to believe that if given a medication that is suppose to have a positive effect on a specific pathology, it will in fact have an positive effect. In the last section of the article the author explains the many issues that have arisen with the discovery of the placebo effect and the many challenges that the placebo effect faces before it is accepted as a common medical practice. One major issue the author brings up is the fact that the placebo effect is not the same for everyone. The author explains that not everyone can take a placebo and expect positive results. In order to explain this variability in the article the author cites Robert Trivers, an evolutionary biologist, of Rutgers University. Trivers explains